Have you ever looked at a document, any document, and felt overwhelmed by the amount of information coming at you? For example, think about the last time you emptied your mailbox of fliers. Did you toss out those fliers before giving them a second glance? You didn’t hesitate on the flier and you certainly didn’t realize that Swiss cheese was reasonably priced, even though you are out of cheese. You instinctively know bad visual hierarchy.
Visual hierarchy isn’t about aesthetics or creating something that’s pretty to look at. It is about substance and meaning.
Creating a well-organized, thoughtful, clear and concise document that resonates takes effort, time, and makes a bigger impact on the reader.
In my newest article in SLAW, I give lawyers the secret sauce – three tips used by Design professionals that will help lawyers create good visual hierarchy when drafting documents.